At the recent PRSA Counselors Academys
Spring Conference in Savannah, GA Steve led a Town Hall discussion in front of 200 senior PR
executives. His guest was PRWeek Editor Julia Hood.
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TOTAL LENGTH: 40:33 Download Hood_CounselorsAcademy.mp3
Program notes:
0:00: Steve Cody asks Julia Hood how smaller agencies fit
into PRWeek's coverage
2:20: Cody asks Hood what issues are affecting the
client-side market?
5:17: How is PR succeeding vis-a-vis advertising in the
eyes of clients?
7:45: Cody inquires about procurement trends.
10:35: Cody inquires about ethics? What lessons has the
industry learned?
14:20: What does PR have to do get more press in the
mainstream media?
19:05: How does the mainstream media treat PRWeek?
20:00: Cody asks Hood, hypothetically, "You've
opened Hood and Hood PR... how does Hood & Hood get on PRWeek's radar screen?"
24:30: How do people get on your regional roundtable?
26:55: An audience member asks about integrated marketing
coverage
29:45: An audience member asks about tenor of PRWeek's
Fleishman coverage
34:45: An audience member follows up on integrated marketing