"Better. Faster. Cheaper." That's what top industry search consultant Joanne Davis says clients expect more than ever from their agency partners. Click hear to listen to the rest of Ted and Steve's most excellent conversation with Joanne.
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About
Welcome to RepChatter, a semi-monthly podcast hosted by Steve "RepMan" Cody and Deb Brown. Each RepChatter show will focus on breaking news items concerning individuals and institutions whose reputations are being threatened by real or imagined misdeeds. We'll do our best to dissect the issues at hand from a public relations perspective and offer insights into how these individuals and organizations should be responding.
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Conflicts Policy
- Everything on this blog is my personal opinion and does not necessarily represent the views of Peppercomm or its clients. Some posts may contain references to businesses or people that Peppercomm or its clients work with or have worked with, and in such cases I make an effort to point out such connections in the posts. I also may choose not to write about subjects or events that may relate to or affect Peppercomm clients.
In my opinion, most certifications (i.e. Microsoft, A+, etc.) are useless pieces of paper that, at most, show somebody spent some time scanning through books or sample tests and can regurgitate answers to questions that might appear on a "certification" exam.
Hands-on industry experience is far more valuable and useful in the real world. It proves (1) that you indeed possess sufficient knowledge of a given topic/technology, and, (2) if you are confronted with a problem or situation in which you lack expertise, you are resourceful enough to obtain (whether it be via colleagues, reading manuals, conducting web research, calling vendor support, etc.) the information necessary to arrive at an effective solution.
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