Tomorrow’s annual All-Star game provides a perfect time for Major League Baseball to take a seventh inning stretch to reflect on its significant image problem by announcing rock-solid strategies for re-claiming its reputation.
I suggest that MLB embark on a significant grass roots campaign aimed at tomorrow’s major leaguers. Former and current ballplayers should participate in a national education campaign aimed at young people that decries the use and abuse of steroids. What better way for a person like Mark McGwire to try and turn around his image than by admitting fault and imploring kids not to follow in his path? I’d call the campaign "strike out steroids," announce it at the All-Star game and introduce it nationwide next Spring.
It’s time for baseball to wake up and pull this one out in the bottom of the ninth.