In a further indication of the near total lack of accountability in our society, the New York Times today reported that Sony BMG Music Entertainment used all sorts of payola schemes to induce radio disc jockeys to play their contracted performers’ music over the airwaves.
Giveaways included flat-screen televisions, PlayStation 2 games, and out-of-town trips for two. My favorite, though, was Sony’s sending one Adidas sneaker with the promise of a mate if the DJ would play the song A.D.I.D.A.S. By Killer Mike at least 10 times.
Sadly, business ethics has come close to becoming an oxymoron. Why the trend started and why it continues to take on new and ever more bizarre iterations in this post Enron/Bernie Ebbers world escapes me. It’s high-time one of our political leaders called for the creation of a blue-ribbon panel to address the moral and ethical challenges eroding every pillar of our society. Of course, we’d need to find some ethical politicans to lead such an effort. Maybe if Sony offers some Adidas sports gear as inducement, we can round up some willing participants?