If You Can’t Beat ’em, Trash ’em!

What could Jonathan Klein, CNN’s president, be thinking?  According to the Drudge Report, Klein is quoted in an upcoming New York Times article trashing his competitor and long-time nemesis, the Fox News Channel. We who study the art of reputation management all know that it’s gauche to talk about your competition in public. But, the faux pas is compounded when your competitor is crushing you in the ratings.

One can only surmise that Klein is cracking under the pressure to shrink the gap, or abyss, that exists between CNN’s ratings and those of FNC. This type of tirade, which mirrors itself as sour grapes, won’t help matters.

What Klein should be doing is studying what FNC has done and determine how he, too, can create a platform that has such a large and loyal customer base. Say what you want about FNC (and I’m not a huge fan), but they’ve figured out a model that works and are beating the competition night after night. Klein knows that, but he sees more value in trashing it.

Comments are closed.