Is Hollywood Totally Brain Dead?

As I was working out this morning, my attention was diverted to a commercial on NBC promoting a new Tim Burton movie called "Corpse Bride." The trailer included scenes of an animated female corpse dancing around in a graveyard. The promotion ended with a note that the movie would be premiering in selected theatres nationwide on September 26th. Right after the commerical ended, Katie Couric returned on-screen to report live on the loss of life in Biloxi. Below her, across the bottom the screen, a note appeared indicating that FEMA officials had ordered 25,000 body bags for New Orleans alone. Photo_3

So, I ask: what in god’s name must the Hollywood marketers be thinking of? Could there be a worse time to be promoting a movie with corpses than right now? Have we become so immune to this sort of egregious, over-the-top marketing that it no longer matters? Paraphrasing one of the more memorable quotes from the 1954 Army-McCarthy hearings, "Mr. Burton, have you no shame? Have you no compassion?

7 thoughts on “Is Hollywood Totally Brain Dead?

  1. The movie started showing its previews before hurricane Katrina hit, so thats not that good of a thing that you said…ehh its alright

  2. I think that Hollywood will push back this obvious mistake in timing, but they will not miss out on the countless new opportunities. About 10 years ago when I was living in Orlando we got hit with a series of Twisters that ripped up parts of the community. One passed about a mile from my house. Hollywood was about to release the Helen Hunt-Bill Paxton movie called “Twister”…they pushed back the release dates. But Hollywood only deferred this enhanced opportunity. A few years later they opened “Twister…the Ride” at an Orlando theme park…I guess for anyone who didn’t get a chance to get killed in the real one. With New Orleans close history with Anne Rice, Vampires and the occult…it won’t be long before we see “Katrina Queen of the Vampires” where we find out what really went on in those flooded buildings. All those bloodless corpses will tell a new tale.

  3. Point made. This is a marketing gaffe as opposed to a filmaker’s callousness. Still, as was the case with the New Orleans disaster in general, I seriously doubt anyone will assume responsibility for this gross insensitivity.

  4. To be fair to Tim Burton, I am sure he is sympathetic as the next guy; I would say that it is just an unfortunate coincidence. I would imagine these movie releases and the ads are planned months and months in advance.
    That said, someone should be in charge to perform a last minute review to make sure that there is no unfortunate or insensitive juxtapositioning of ads and content.

  5. It’s really absurd. And, I agree.
    On Saturday Night, I saw Heidi Chinn from CNN try to force the leading African American Pastor from Dallas to play the race card and accuse the Bush Admin of not responding quick enough only becuase these people are also African American. Heidi is supposed to be an OBJECTIVE, reporter asking questions to uncover the real story.
    Instead, she wouldn’t allow this gentleman to maintain his answer (which was that it’s too early to tell if this is the case and an investigation will uncover everything). At one point, she said to him, “Come on. How can you stand there and tell me that race wasn’t a factor. It’s clearly obvious that these people aren’t obtaining help because of their skin color.”
    The point is whether race is an issue here. But, why are journalists taking on an agenda as if they are hired political operatives?
    The media are just a herd of cattle. If the herd starts to move in one direction, the rest all follow. All the herd ever does is really just move back and forth between positions.

  6. No doubt about it. I felt the same way when Good Morning America’s Robin Roberts started crying as she reported live from Gulfport, Ms. I could just imagine some guy back in the ABC control panel thinking to himself, “those tears are excellent. Must be worth at least a half rating point.”

  7. On a different but related topic, Katie Couric hit an all-time low this morning. She was interviewing an elderly woman in Biloxi who just lost everything in the hurricane. After she was able to get the woman to cry and talk in detail about all that she had lost, she leans over and says our prayers are with you and asks if there is anything she (Katie) can do to help her, as if she actually cares about this person.
    The problem with Katie and all the other fake TV news journalists is they still feel compelled to hype stories that don’t need hyping and they pretend as though they care about the people who they’re covering.
    This former WOR-Radio journalist isn’t buying it. It’s all about the story and it’s all about the ratings. Once the focus on Katrina dies down, Couric and her competition will pack up and leave the Gulf coast only to return for the occasional follow-up story, and the people of Biloxi, New Orleans, etc., will be of no concern to Katie and her cohorts.