Once upon a time, our agency had a very mean client. This client had an ego that would put The Donald’s to shame. She believed she walked on water and, as a newly minted partner at the executive search firm we represented, felt her personnel announcement should be a cross between "War and Peace" and "On the Road." This was a brand new client for us, and handling this woman’s personnel announcement was our first assignment.
Each day, a revised draft would be sent over and would boomerang back to us faster than you can say, "Crocodile Dundee." Why? Because it didn’t flatter her ego to the degree she felt appropriate. Our writers "didn’t get it," she would tell us. "They don’t understand that I once ran a company and was profiled on the cover of Obscure Business Today," she would sniff.
As the days progressed, our queen of mean became increasingly disenchanted with the drafts of her press release. "They’re boring," she would complain. "They don’t capture all of the amazing things I’ve done," Then, literally 10 days into the relationship, we were fired because, "we couldn’t execute on the personnel announcement." To add insult to injury, we were told they weren’t comfortable we’d be able to generate the kind of front-page trade story coverage her announcement demanded.
Fast forward to the present. We had just been contacted by a prospect firm with a strikingly similar name as that of the executive search company. Since the long-forgotten name was back on our radar screens, we decided to find out what had become of our nemesis. So, we checked the site. She was gone. After a little checking, we discovered she had landed at a larger, much better known search firm. And there was an announcement about her joining the firm in the press section. And guess what? This major tycoon of the modern business world received exactly two sentences in a trade rag. Ah, we thought. There is such a thing as poetic justice.