I shuddered as I watched yesterday’s carefully orchestrated "teleconference" between the president and a hand-picked bunch of U.S. soldiers stationed in Iraq. It was so awkwardly staged and so obviously pre-programmed and rehearsed that any credibility the administration might have hoped for disappeared faster than those still-missing weapons of mass destruction.
Drawing a comparison with the private sector, could you imagine a CEO carefully staging such an event and expecting employees, customers or the Street to buy it? I was working with a bunch of Fortune 500 executives yesterday, helping them with their presentation skills. We all agreed that while style was important, it was useless if the message wasn’t based on reality.
If the White House wants to enlist more support for their Iraqi initiative, then they need to do a much better job of stage managing their communications vehicles. And they need to give the American people more credit. We know honest answers when we see them. And we can see right through bogus ones. Yesterday’s staged exhibition was just plain frightful.