Ad agency Goodby Silverstein made a ballsy judgment call recently when it walked away from its $80 mm relationship with Discover Financial Services to pursue the much larger Visa USA, a direct competitor.
Sadly, Visa announced today it would select an Omnicom agency to be its new AOR, leaving Goodby with zero clients in the credit card sector.
I think most professionals would admire Goodby for its bold decision. They went for the brass ring and lost. You can’t say they don’t have guts. On the other hand, smallish clients might think twice about hiring the firm in the future, thinking they’ll be discarded like yesterday’s newspaper when a larger, more attractive competitive client attracts Goodby’s attention.
It’s all part of the client-agency mating ritual which, as Lewis Carroll might say, just gets curiouser and curiouser.