This NFL decision should be penalized 15 yards for unsportsmanlike conduct

LevitraSo, the NFL just announced it plans to cut its $18 million sponsorship agreement with Levitra, saying the erectile dysfunction drug campaign is "too risqué" for viewers.

Say what? Time out, ref! Time out!

Talk about the pot calling the kettle black. Is this the same NFL that for years has been allowing beer companies to run commercials with bikini-clad babes romping across the screen? Is it the same NFL that permitted ABC to run the incredibly suggestive T.O. and Nicollette Sheridan of Desperate Housewives commercial during the half-time of one recent Monday night game? And, is it the same NFL that’s been trying to distance itself from the Minnesota Vikings’ sexcapades on their Lake Minnetonka cruise boat and the Carolina Panthers’ lesbian cheerleaders brouhaha?

What’s next for the suddenly Puritanical NFL? What other commercials might they deem a bit too naughty? Those adult diaper spots can get pretty graphic at times. Or, how about those sleeping pill commercials? The ones with the nightgown-clad models who sigh and stretch oh-so-contentedly after finally getting a good night’s sleep? Aren’t they risqué?

The NFL’s move strikes me as pure hypocrisy. The league needs to clean up its own infractions before it throws a yellow penalty flag at advertisers who allegedly offend the general public’s sensibilities. In fact, I’m sorry, but I’m throwing my red flag. I’d like the officials in the booth to review this call.

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