As I was suffering through another painful NJ Transit commute this morning, I happened to spy a Continental Airlines billboard proclaiming, "Other airlines feed you a promise. We feed you."
It got me thinking about the absolutely horrific experience that is business travel. And how sad it is that the institutionalized food they serve on board Continental is now seen as a differentiator.
On the other hand, food may be a smart differentiator since on-board customer service on any airline has become an oxymoron. As has on-time arrival. So maybe that cardboard-tasting imitation of a roast beef sandwich is a smart messaging move on Continental’s part. One thing’s for sure: the days when United invited us to "fly the friendly skies" are long gone. Business travel is to be endured and survived, not enjoyed.