First comes the news that a low fat, high fiber diet makes absolutely no difference in one’s health and well-being. Today, we learn that calcium and vitamin D supplements provide no benefit whatsoever to women over 50 hoping to stave off the horrific effects of osteoporosis. Nor do the supplements prevent colorectal cancer. And, and here’s the kicker; calcium and vitamin D supplements actually increase one’s risk of kidney stones.

Isn’t it comforting to know that, in today’s uncertain world, pretty much everything we’ve been told about our diet, health and fitness has been wrong? Or at least seriously flawed? It makes me feel like running over to the nearest McDonalds and supersizing myself.

It seems like we can’t trust our doctors and scientists. We can’t trust our elected officials (although that’s nothing new). We have grave doubts about our religious leaders. Our sports and entertainment heroes are doping themselves up with steroids, gambling on games and being arrested for all sorts of lewd and lascivious deeds.

All of this bad karma reminds me of one of my all-time favorite business war stories from the dotcom days. At the time, we were representing a dotcom that aimed to provide vision testing over the web. Once we were hired and dived into their business model, however, we uncovered any number of fundamental flaws in the way in which they’d actually administer the traditional vision test. One day, our account manager was really laying into them about the site’s shortcomings. The conversation became so heated that, at one point, the marketing manager sighed and exclaimed, "Maybe we should just pack up our tents and go home."

That statement nails my feelings about the diet and fitness news. And, yes maam, I’ll take an extra large order of fries to go with my supersized Big Mac.