Carmela’s car definitely got my attention when Tony first presented it to her. But, it was pure marketing genius for the Porsche people (or their surrogates) to have "Carm" scripted to say, "It’s called Cayenne, just like the pepper." Talk about reaching me in an uncluttered competitive environment. Wow!
I’ve always believed word-of-mouth is the single most effective way of promoting a new product or service (with public relations running a very close second). Done in the right way, however, I have to admit that product placement can be a compelling attention grabber as well. Now, if I can only convince my wife to let me look at a Cayenne when my current lease ends I’ll be all set.