European astronomers have detected a new solar system in the constellation Puppis (always one of my favorite constellations, btw) that is remarkably similar to our own. And, guess what? The third planet in this new solar system just might have the right ingredients for life.
So, borrowing a page from one of my favorite Seinfeld episodes, I wonder if this third planet in the constellation Puppis might have spawned a "bizarro" version of our present-day public relations world on Earth?
On Bizarro planet, the reality of our PR world would be the exact opposite. So, for example:
2) The Bizarro PR industry would reflect the ethnic diversity of the third planet’s population.
3) In the Bizarro PR world, corporate purchasing managers would focus on what they do best: get the lowest possible prices for office supplies and furniture.
4) On Bizarro, prospective clients would be "up front and honest" with agencies competing for their business. If the CEO has a relationship with the head of one of the agencies, it would be disclosed in advance. If a global manufacturer says it’s tired of the way it’s been treated by its present big agency partner, but still feels a multinational presence is critical, then they wouldn’t invite smaller agencies into the pitch and make them fruitlessly spin their wheels.
5) Bizarro clients would pay agencies in advance of each month’s work.
6) Bizarro world Fortune 500 CEO’s would understand the bottom-line contributions of PR and routinely extend that coveted "seat at the table."
7) Bizarro PR world awards’ dinners would be brief and to the point.
8) And, last but not least, the Bizarro world edition of the New York Times would have a daily column devoted to public relations in recognition of the fact that it has grown more important and strategic than advertising.
So, who wants to help me charter a spaceship to Bizarro PR world? I’m pretty sure your frequent flier miles will cover most of the cost.