So a New York advertising agency has sued a blogger for copyright infringement, defamation and trade libel and injurious falsehood, whatever that is. The suit, filed by Warren Kremer Piano against a blogger named Lance Dutson, concerns the latter’s belief that the State of Maine’s Office of Tourism was "pissing away tax money" by hiring the NY agency to reinforce Maine’s "vacationland" image.
The ad agency sued the blogger because it said his nasty notes would hurt its business. Agency president Tom McCartin says that, as a result of search engine optimization listing Dutson’s comments first, prospective clients might see his negative posts before they ever get to see the WKPA web site. Horrors!
This got me to thinking about Repman and some of the comments posted by those who disagree with what I say. As far as I’m concerned, negative or contrary comments are what makes a blog effective and worth visiting more than once. So, keep ’em coming. That said, though, not even my friend I-man has suggested we’re "pissing away" clients’ money. So, I’d have to reserve judgment until I-man or someone else pulls a "Dutson."
WKPA’s decision to sue the blogger is an amazingly stupid move for a communications firm. In doing so, they’ve escalated the story and painted themselves as the big, bad Madison Avenue agency trying to crush the Down East blogger. So, I-man, you’re probably safe for now. But, as my eighth grade teacher, Sister Maria Eucharia, used to say, "A word to wise is sufficient."