As our country approaches yet another July 4th celebration, we have much to be proud of. At the same time, though, from an image and reputation standpoint, we’re probably not the most popular country in the world. So if the U.S. were my client, I’d advise an immediate grass roots education program that was open, honest and consistent. I’d propose we start communicating not just the good, but the bad and the ugly as well. I’d open up an honest dialogue with countries/people around the globe.
As part of my total communications program for the U.S., I’d create a blog for the government in which we posted daily comments about our thoughts and policies, and engaged in an interactive dialogue with friend and foe alike. The best companies are open and honest with their constituents, and the smartest ones are leveraging the blogosphere to create new relationships based on trust.
So, while it may be totally naïve on my part, why not establish a cabinet-level "blogger-in-chief" position, appoint a Tony Snow type-communicator to post thoughts and let him/her loose to criticize or praise the government, explain why we do the things we do, and, critically, respond to comments from others who post their thoughts. It works for IBM, Apple and Microsoft, so why not for the US?