Ted and I discuss the news that Clearly Canadian Beverage Corporation, the struggling sparkling Additionally, General Motors comes back into the discussion as Ted and I talk about GM's recent move to offer $1.99 per gallon gas rebates to anyone who purchases a GM SUV. What are the implications of this since the company is trying to position itself as being environmentally friendly?
water maker, has agreed to star in its own reality TV show in an effort to revitalize the brand. Is this a smart move on Clearly Canadian's part, or is the proposed series (if it gets picked up by a network) going to bomb and ultimately damage the brand even further?
« Boys will be boys | Main | An ode to innovation »
June 20, 2006
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c39e853ef00d834d10dfe69e2
Listed below are links to weblogs that reference RepChatter Show #17 posted:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
RepChatter Podcast
Click to read PepperDigital's series on the pitfalls and promises of global social media.
Recommended Reading
Malcolm (Author); Gladwell: What the Dog Saw (Large Print)[LP Edition]; And Other Adventures
Alan Deutschman: Walk the Walk: The #1 Rule for Real Leaders
Doris Willens: Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising
Roger Crowley: 1453: The Holy War for Constantinople and the Clash of Islam and the West
Bill Bryson: The Life and Times of the Thunderbolt Kid: A Memoir
Epictetus: Art of Living: The Classical Mannual on Virtue, Happiness, and Effectiveness (Plus)
Dev Patnaik: Wired to Care: How Companies Prosper When They Create Widespread Empathy
Blogroll
- Harding Place
- Crisis Guru
- Digital Aptitude Test
- GreenPepper Blog
- Intake
- PepperDigital
- F.A.D.S. The Fight Against Destructive Spin
- reputationXchange
- G-Force
- Ed Moed's Measuring Up
- Media Nation
- Holmes Report Blog
- PR Squared
- Monday Morning
- Jim Carroll
- My Three Cents
- Cymfony's Influence 2.0
- Naked Conversations
- Pro Pr
- Leo Bottary
Conflicts Policy
- Everything on this blog is my personal opinion and does not necessarily represent the views of Peppercom or its clients. Some posts may contain references to businesses or people that Peppercom or its clients work with or have worked with, and in such cases I make an effort to point out such connections in the posts. I also may choose not to write about subjects or events that may relate to or affect Peppercom clients.
One quick thing about Clearly Canadian. I was just watching ESPN News and Steve Nash, a Canadian-born, NBA Leauge MVP, was telling his interviewer about his newest endorsement, Clearly Canadian. Apparently, in addition to trying their hand in reality TV, Clearly Canadian enlisted the help of the famous Canadian athlete. In the interview, Nash went on and on about how Clearly Canadian is under new ownership, the company's philanthropic intentions, and the overall improvement of the corporation. Even if their reality TV idea goes south, it seems they have other tricks up their sleeves.
Posted by: Repman jr. | June 27, 2006 at 05:09 PM