UK-based Richard Green shares a fantasy not too dissimilar from that of many other guys around the world: he’d like to have a threesome with his girlfriend and another woman. To his surprise, though, Green’s girlfriend gave him the "green" light if, and only if, he was able to create a Web site and attract 5 million hits. Strange, I know, but read on.
Thanks to a combination of word-of-mouth and public relations, Green has already attracted more than 2 million-plus visitors to Pleasemakethiswork.com.
I found out about it by listening to a newsbrief on National Public Radio this morning. According to NPR, tens of thousands of people around the world are passing the URL along to their friends, making Green and his Web site one of the hottest items on the worldwide web.
Pleasemakethiswork.com is yet another stark example of the power of the web. But, it’s an even greater example of how PR and word-of-mouth in tandem can accomplish a desired goal: whether that objective is heightened awareness, creating relationships with customers in a new and different way or, as in Green’s case, achieving a cherished fantasy.
Would any other marketing combination have worked as well? I doubt it. Would I have responded to direct mail, in-store promotions or, god forbid, an advertisement? Nope. But the news report gave Green’s mission all the credibility it needed to pique my curiosity. You can like or dislike what he’s doing, but Green’s clearly a master of 21st century buzz marketing.