Two weeks ago I blogged about TextTrust, the Canadian company that sells spell-checking software, and the embarrassment they recently experienced after issuing a press release containing typos.
Several days ago I received an email from TextTrust’s PR representative, informing me that my post contained inaccurate information. In my original post, I listed several words that I thought were misspelled in the TextTrust release. As it turns out, those words were simply TextTrust’s examples of the most common typos. There was actually only one real typo in the release.
Something troubled me about about the email I received from TextTrust’s PR guy though. Would you believe that it was riddled with spelling errors? You’d think that this guy, who just learned a big lesson about the importance of spell-checking, would take the time to proof an email of this nature. Here it is:
A quick visit to TextTrust’s Web site reveals marketing copy like "No more embarrassing errors!" and "No Second Chance to Make a First Impression!" I have no doubt that the TextTrust PR guy is a very capable professional. However, his note to me reinforces the point of my original blog: poor writing and sloppy grammar are becoming the PR norm, not the exception.