The devil is in the details – part 2

Two weeks ago I blogged about TextTrust, the Canadian company that sells spell-checking software, and the embarrassment they recently experienced after issuing a press release containing typos.

Several days ago I received an email from TextTrust’s PR representative, informing me that my post contained inaccurate information. In my original post, I listed several words that I thought were misspelled in the TextTrust release. As it turns out, those words were simply TextTrust’s examples of the most common typos. There was actually only one real typo in the release.

So, my bad for not paying close enough attention to my original source. I have since corrected my first post to reflect this.

Something troubled me about about the email I received from TextTrust’s PR guy though. Would you believe that it was riddled with spelling errors? You’d think that this guy, who just learned a big lesson about the importance of spell-checking, would take the time to proof an email of this nature. Here it is:


A quick visit to TextTrust’s Web site reveals marketing copy like "No more embarrassing errors!" and "No Second Chance to Make a First Impression!" I have no doubt that the TextTrust PR guy is a very capable professional. However, his note to me reinforces the point of my original blog: poor writing and sloppy grammar are becoming the PR norm, not the exception.

11 thoughts on “The devil is in the details – part 2

  1. yes lunchy, you have your own firm. and let me guess, you play doctor on tuesday and lawyer on wednesday. its always nice to dream, keep your chin up!

  2. Repman,
    I realise you removed this guy’s name and contact details from your post, but regardless of this (and his inability to spell) I think he is entitled to expect a private email would not be made public. I imagine he will be pretty annoyed when he finds out, and seeing as he discovered your original post he is sure to see this one…. watch out!

  3. I actually hire and fire the AEs. I own my own firm, bub. So, the answer to your question is ‘no.’
    I am trying to think about WFL – what’s for lunch.
    Rep, would love to see the thread from the email exchange with this cat. Hysterical stuff. Also, sorry about your dog, Pepper. I’ve been there, too.

  4. lunchy, isnt it time for you to get someone coffee or make some copies for an AE?

  5. Well, the Hotmail address is listed on his agency Web site (his Web site and contact info were included under the signature line of the email).

  6. Oh you forgot to highlight the grammatical errors – a energy… instead of an energy
    Estimation is a poor word choice – opinion would fit better and I really feel that line isn’t a sentence. Although it tries to impersonate one with the whole starts with a capital letter and ends with a period thing.
    Oh how this brings back memories of teaching English 101 when I had to spend two weeks playing Mad Libs b/c they couldn’t comprehend much else.