So, I’m cruising through my treadmill run the other day while watching The Today Show. They were airing a segment on the benefits of CT scans for the early detection of lung cancer that was being discussed, debated and dissected by various medical experts. Good stuff to know for sure.
I nearly fell off the treadmill (and re-injured my oh-so-sore calf muscle in the process. But, that’s a different story). As I watched, I saw a commercial pop on the screen extolling the virtues of a hearty breakfast of pork sausages to start the day off on the right foot.
So I immediately wondered: why in God’s name would the producers of a health segment allow it to be sponsored by a heart-clogging, obesity-causing pork product? Now, don’t get me wrong. From a marketing and awareness standpoint, this is quite a coup for Jimmy Dean who, I’m sure, is producing some sort of low cal, low cholesterol version of their meat and want to re-position the product, but c’mon! The people at The Today Show should be ashamed of themselves for sending mixed, if not disingenuous, messages to their audiences. On one hand, they’re airing news and tips on how to stay healthy. On the other hand, they’re cashing checks from companies pushing products that, at the very least, don’t promote a healthy lifestyle.
It’s time someone placed a wake-up call to The Today Show and pointed out that this sort of Janus-faced programming undermines their image and reputation.