Having just dealt with the local Lexus people on a new lease for my wife’s car, I once again encountered the truly bizarre ‘report card’ process many luxury car makers employ.
Our sales guy (or "Sales & Leasing Consultant" as his card states) was as nice as could be as he walked us through options, payment terms, delivery, etc. But, he really got down to business when the conversation turned to the ‘sales experience’ questionnaire we’d soon be receiving in the mail. As previous car salesmen have done in the past, the Lexus guy looked us firmly in the eyes and stated, "If there is any reason you feel you cannot give me outstanding grades in every category, please let me know now. You should know that my performance review and bonus depend on my receiving all ‘outstanding’ grades." Ouch. Talk about guilt!
Naturally, we nodded our heads and said, "Sure. No sweat."
But, the Lexus report card process got me to thinking: what other profession asks the prospective client for a straight A’s report card right in the midst of the deal?
Could you imagine a doctor doing this? "Oh, and one other thing. Before I perform the knee surgery, I’ll need you to fill out this report card. Please be sure to give me top marks."
Or, how about a PR firm who, as they finish up a big new business pitch, not only ask for the prospect’s account but, suggest that when their consultant calls in 90 days to conduct a verbal report card, the ‘new client’ provide outstanding marks in all categories?
So, here’s to the Lexus sales guy who will, in fact, be receiving outstanding grades from me when the ‘sales experience’ questionnaire comes in (he was a really nice guy, by the way). Far be it from me to rock the boat. And, besides, you’ve got to admire the sheer chutzpah involved in asking for straight A’s midway through the exam.