Nationwide Financial Services and a start-up airline called Skybus have announced a first-ever ‘co-branded airplane.’ Gee whiz. What a breakthrough concept.
Nationwide’s Mike Switzer says the branding will allow Skybus to charge ‘outrageously low prices.’ Oh, ok, I get it. Give me a minute while I switch my insurance policy to Nationwide.
The very thought that someone will be influenced on a purchase as important as life insurance just because the plane they ride in has a logo on it is absurd.
It’s also another great example of a marketer missing the key ingredient of connecting with consumers in our information overloaded society: understanding their pain and offering a solution.
And, speaking of pain, is there a more overt symbol of an object that continually causes pain than a plane?
Just wait until the first big snow storm causes massive delays and the Nationwide-branded Skybus is idling on some godforsaken airport tarmac hour-after-hour. I guarantee some sweaty, irate passenger will stand up and shout, ‘Hey Nationwide! If you’re on our side, get us out of this friggin’ plane!’