Hollywood has a proven crisis model in place that includes an apology, an outreach to the ‘offended’ person or persons and some sort of rehabilitation program to ensure that the offending remarks or actions will never happen again. Mel Gibson and his anti-Semitic crisis outreach is now the classic response (as compared to that of Don Imus and his much-too-little, much-too-late post ‘nappy haired hos’ push). But, why is the ‘model’ trotted out each and every time a crisis, now matter how mundane, erupts?
Why should Baldwin have to apologize to anyone? What a parent says to his or her child is private (even if it is leaked publicly). I think it’s time for a Baldwin, a Richard Gere or some other Hollywood buffoon to step up and say, ‘I’m mad as hell and I’m not going to take it anymore.’ I’m not going to listen to my handlers and I’m not going to cave to ‘conventional wisdom.’
The PC police and their ‘pound of flesh’ mentality have dictated that image and reputation management must include a carefully orchestrated program of apology, contrition, reflection and reincarnation. That’s BS. If the ‘crisis’ in question, like Baldwin’s, is private, it should stay private.