Pert and perky Katie Couric’s performance as anchor of the ‘CBS Evening News’ has been anything but uplifting and lighthearted. In fact, according to Nielsen ratings the show had its worst performance in two decades.
Couric’s demise comes as no surprise since, as I said at the time of her being named the news anchor, Katie lacks the gravitas and street cred necessary to report on the heinous and horrific global events that seem to only worsen with each passing day.
Put Katie on a Today Show set discussing bachelorette party dress codes, officiating at a viewer-driven wedding or guessing where in the world Matt Lauer is, and she’s perfect. In fact, she was the absolute best at what she did (whatever that was. Morning entertainer?).
But, put Katie behind a big, imposing desk similar to the ones Chet Huntley, Peter Jennings, Walter Cronkite or Edward R. Murrow once occupied, and duck and cover.
Katie says she doesn’t see the ratings debacle as a ‘….a doom-and-gloom scenario.’ But, trust me, she does. And so do the CBS powerbrokers who pay her $18mm per annum salary.
Desperate times call for desperate measures. So, keep an eye open for all sorts of bizarre programming riffs and tricks as Katie & Co., try to fix what ails them.
But, they won’t. And, it’s all because she (and her bosses) are trying to fit a square peg in a round hole. Katie’s credibility was never there to begin with. At some point, everyone will admit defeat and Katie will be sacked. But, look for her to re-emerge at some point in the next few years with an ‘Ellen’ or ‘Oprah’ type show (and, once again, be a huge success).