I’d welcome a changed Delta

Newly emerged from Chapter 11, Delta Airlines is running an advertising campaign entitled, ‘Welcome change. Welcome Delta.’

When will marketers learn that hollow promises made in print and broadcast commercials no longer
work with a disenchanted, disgruntled and disturbed customer base?

Delta’s commercial shows brighter planes, cooler in-flight entertainment and Bobby Flay-type chefs whipping up exotic delicacies. Yeah, right.

Get me from point A to point B on time and without hassles and I’ll think about flying your airline again. Until then, I’m announcing an indefinite delay in experiencing the new, ‘changed’ Delta.

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