Recently we interviewed some venture capitalists and entrepreneurs who, upon reflecting on their early successes and failures, wished they’d known then what they know now. That thought popped into my head as I addressed a group of University of Vermont college students the other day. It was my third lecture before soon-to-be-graduates in the past six months. As I addressed their questions and concerns, I thought to myself, ‘If only I’d had the opportunity to meet with, and speak to, an entrepreneur/businessperson when I was starting my career.’ Needless to say, I didn’t. As a result, I knew next to nothing when I showed up at Hill & Knowlton as a freshly-minted junior account executive.
So I figured I’d compile my list of ‘If only I knew then what I knew now.’ For example:
– Ninety percent of business is, indeed, just showing up. I never cease to be amazed at how dysfunctional American business & industry is. With a little hard work, inspiration and desire, it’s not too difficult to run rings around the average businessperson. So, check your intimidation at the front door.
– One’s image and reputation is everything. When I was younger, I was quick to accuse and quick to condemn. Happily, I didn’t burn too many bridges along the way. Now, with the possible exception of medical supply executives, I bend over backwards not to offend anyone.
– Networking is fundamental to building one’s image and reputation. I waited way too long to begin building a database and communicating regularly with what should have been an ever-expanding list.
– Voracious reading is fundamental to success. Monday’s UVM business class, for example, depended almost exclusively on the web for news and information. Despite the fact that most were business majors, few, if any, read The Wall Street Journal.
– Voracious reading fuels an expanded vocabulary which, in turn, drives clear, consistent writing (a commodity that is becoming increasingly scarce in business & industry). I believe the best public relations writing mirrors that of the Journal. Wished I’d known that earlier on in life.
– Multi-tasking is imperative. It’s amazing how much productive work one can get done on a conference call. That’s when I wrote this blog.
There’s much, much more to share and reflect on. But, I’d like to ask readers to contribute and answer the same ‘if only’ question: namely, what do you know now that you wish you’d known then?