"Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex."
— Clegg Ivey, partner in Redux Beverages, makers of an energy drink called Cocaine, which is being withdrawn from stores because of concerns about its name. Ivey went on to justify the name by saying it fit the company’s "….tongue-in-cheek" approach. The company says it will rename and re-distribute the product in a few weeks.
Here’s my new name suggestion: Methadone. I’d love to hear your naming thoughts…
Why not just cut to the chase and call it “Dope” in tribute to the company producing the drink, its marketers, and its purchasers?