In preparation for a recent speech to about 75 PR agency interns, we surveyed the group to uncover their views about the job search process. To provide some perspective, we also surveyed mid level employees at various agencies.
We asked how prepared they’d been in interviews, how important personal connections were and how they differentiated themselves from other job seekers.
I could write a book based upon the responses. But, suffice it to say that interns place more value on personal connections and personality to help them win a job. And, their elders count more on relevant experience and a strong track record to differentiate themselves.
Building what I call the ‘brand of you’ is critical in a business world where corporate loyalty is a true oxymoron. Statistics show the average employee now holds seven different jobs over the course of a career. So, in the same way it’s important for a Unilever, McDonald’s or Starbucks to build and nurture a brand, it’s critical for each and every one of us to do the same.
I’ll share some personal examples of ‘you’ brand building in tomorrow’s blog.