Cordato’s, a pizzeria in lower Manhattan, is offering an interesting value add: lap dances in a back room.
It’s a novel line extension to a proven formula and a move that will, no doubt, produce a, er, ah, spike in short-term sales. But, will a stunt like this work? Will Cordatta’s set record sales numbers this summer? My gut (before ingesting any pasta btw) says yes.
I predict Cordato’s will do well and the pizza patrons will love their ‘to go’ order. But, I have to believe neighborhood residents will give the pizzeria’s owners agita before all the shaking and baking is said and done.
Bottom-line? A short-term image boost for Cordato’s and its lap dancing gimmick followed by lots of long term problems with residents, the police and, eventually patrons.