With the traditional and digital worlds still buzzing about the bogus posts of Whole Foods CEO John Mackay on his own company’s site, comes word of a 100 percent unabashedly ersatz new service called Buyblogcomments.com.

As the name implies, bloggers who want increased traffic and improved search rankings pay this service to generate "authentic" comments that link back to the blog. The service essentially spams the comment pages of other blogs and inserts backlinks to drive traffic and Google juice. The site says:

"Finally, you can purchase quality blog comments without the stress of finding someone to write the comments, or buying some high priced automated program. BuyBlogComments is NOT spam! When you purchase blog comments from us, you are getting quality blog comments. They wont be saying stuff like "nice site, check out these free insurance quotes".. the blog comments will be about the blog post that we are commenting on. You won’t even be able to tell our blog comments apart from the rest. So the blogger is safe, it will look completely like a legit comment that someone reading the blog post wrote. In fact, most bloggers will like the free comments to help with their community…"

How clever. As if bot spam wasn’t annoying enough. Now blog readers have to endure a new, more disguised layer of spam. Sadly, I’m guessing a few unethical firms will experiment with this service. Hopefully BuyBlogComments will die a quick death.