Steve and Ted discuss the image of young pop stars and the
roles they play in the reputation of affiliated
The discussion is centered on pop icon Britney Spears and
High School Musical’s Vanessa Hudgens. They both have been heavily scrutinized
in the news for their recent misfortunes. Britney for her lackluster, lip
singing performance at the MTV Video Music Awards, and Vanessa for her scandalous
photos posted on the internet.
How will the actions of these young celebrities affect the
reputation of their associated networks, MTV and Disney? Was MTV to blame for Britney’s
debacle on stage? Can Disney afford to part ways with Vanessa, a major piece
to their billion dollar franchise?