I must receive five or more ‘Linked In" requests every day. In case you’ve somehow escaped this pesky,
but prevalent pestilence, Linked In positions itself as the ‘Facebook’ or ‘MySpace’ of the adult business world.
Like the hot social networking sites, Linked In asks participants to create a home page that provides their name, title and affiliation. Users then send e-mail notices to anyone and everyone they’ve ever ‘touched’ in their business or personal lives.
The result is a steady stream of ‘invitations’ from the vaguely familiar to the complete stranger. The sender asks you to click on the invite bar and become Linked in. Ok. But why?
Some people have 350 or more Linked In friends. Others, like me, have far fewer.
Some herald Linked In as the next great rainmaking and networking tool. Our firm’s crack strategy consultant, for example, proselytizes on the technology’s capability at every opportunity. He believes, because of its ‘six degrees of separation’ Linked In enables us to create ‘personal’ connections with even the largest or most remote prospective client (i.e. Just plug in the name of the prospect organization, do a Linked In search, and you’ll see that John who knows Jane once worked with Abdul who dated Akbar who sits two cubes away from Nadia, the prospective client decision-maker).
Maybe. But who has the time to play those games? And, just because I know someone who knows someone, will that give me any real advantage?
I’m a big proponent of the Web 2.0 world. But, so far, Linked In has done absolutely nothing except cost me precious time responding to people who’ve asked me to be their Linked In friends.
Unless I can figure out a tangible benefit soon, this blogger will be linked out of Linked In.