That guy from Galilee is back again. This time He’s a super salesman for a new line of red and white
wines called, what else? ‘The Grapes of Galilee.’
Yes, Jesus Christ, super salesman, is back. Or at least, his name and likeness are back on the labels of everything from chardonnay, cabernet sauvignon and merlot. The importer said he’ll be targeting the ‘holy water’ to Catholics for the upcoming holiday season. “This is a wine for a special occasion like Christmas dinner. It will be a big talker,” said Pini Haroz.
Well, it’s got me talking. And, personally, I find it distasteful (the promotion. Not the wine. I haven’t sampled the vino yet).
Using Christ to push alcohol is just wrong, wrong, wrong. Especially considering the historical Jesus was all about poverty, humility, etc. Sure, he changed water to wine, but that was a one-time gig as I recall.
Anyway, I think Christ would be royally pissed at this misuse of His name and image. In fact, I could see a modern Christ rampaging through the local liquor stores on Christmas Eve and breaking any bottles with his likeness on the cover (a la His assault on the moneychangers in the temple).
I’m sure Christ savored a good wine as much as the next savior. But, I’ll bet He would gag if he saw how Pini Haroz, wine importer, was ‘crossing’ the line.