Have you seen the TV commercial featuring Britney Spears and her new line of perfume called ‘Curious’? In
the spot, Britney makes eye contact with some hunk and then, seconds later, is embracing him in her peculiarly passionate, but sleazy, way.
My first thought: what woman would wear Britney’s perfume? My second thought: what guy would ever find this a turn-on?
I can imagine the scene: a guy and girl are connecting. Things are progressing nicely. The guy is totally intoxicated with the woman and whispers in her ear, ‘I love how you smell.’ She sighs, and says, ‘It’s Curious by Britney Spears.’
Ouch. Talk about a buzz kill. Game. Set. Match.
What sane guy is going to want to hook-up with a woman who wears the perfume of America’s sleaziest and most unstable celebrity? If I hear that response, I bolt for the fastest exit, post haste.
What marketing genius thought ‘Curious’ was a smart line extension? Who’s the target market: emotionally unstable, drug and alcohol-addled girls, aged 18-25?
There are great new product ideas, good new product ideas and just plain bad ones. Curious perfume by Britney Spears belongs in a category of its own I’d label: ‘ugly.’