Bill Lane’s kiss-and-tell book all about the lunacy and leadership of Jack Welch’s GE is a ‘must read’ for
anyone in public relations and anyone looking to lead a business.
In essence, the book distills Welch’s methods for not only transforming GE’s business model but, more to the point, how he totally changed the way company executives communicated.
Welch was absolutely ruthless in the way he coaxed, coerced and chastised company leadership as they’d present in front of him. He’d scream, throw papers at them or get up and simply walk out. And, if Jack walked out, the odds were good the presenter would be walking out of GE on a permanent basis.
Jack’s presentation philosophy was as blunt as the man himself: give the audience something they can act on immediately. Don’t bore them with minutia and pie charts. Don’t wax poetic about the time and effort involved in putting the presentation together. And, by all means, DO share best practices fron within and without the company.
Lane goes on and on about Welch’s egomaniacal ways but comes across as pretty self absorbed himself. In fact, the book jacket laughably calls Jacked up ‘…..the only book a leader or aspiring leader will ever need on effective communications.’ It’s excellent but, c’mon Bill, the BEST ever? What would Jack have to say about that?