PR industry awards programs are a total joke. Aside from awards-submission savvy midsized firms like
CLS and Cone, a few large firms totally dominate every awards category of every awards competition every year.
It’s embarrassing and absurd at the same time. Big firms have the resources, time and wherewithal to submit 70, 80 or more programs to every competition. How difficult is it to be a finalist in a given category when 60 percent of the submissions come from the same agency?
One would think the cash-strapped publications sponsoring these industry love-ins would figure out how innately unfair they are and, dare I suggest it, hold two awards competitions: one for the T Rex’s of the industry, and another for the rest of us.
The big guys would still rake in their usual quota of 15 or more trophies per show. The independent firms would finally be competing on a level playing field. And, the media properties would pocket more cash. So, what’s the delay? Oh, and the winner of that particular award was, believe it or not, Golin Harris.