And the finalists for best corporate campaign of the year are Golin Harris, Golin Harris and Golin Harris. And, the winner is...

PR industry awards programs are a total joke. Aside from awards-submission savvy midsized firms like CLS and Cone, a few large firms totally dominate every awards category of every awards competition every year.

It's embarrassing and absurd at the same time. Big firms have the resources, time and wherewithal to submit 70, 80 or more programs to every competition. How difficult is it to be a finalist in a given category when 60 percent of the submissions come from the same agency?

One would think the cash-strapped publications sponsoring these industry love-ins would figure out how innately unfair they are and, dare I suggest it, hold two awards competitions: one for the T Rex's of the industry, and another for the rest of us.

The big guys would still rake in their usual quota of 15 or more trophies per show. The independent firms would finally be competing on a level playing field. And, the media properties would pocket more cash. So, what's the delay? Oh, and the winner of that particular award was, believe it or not, Golin Harris.

Comments

[big firm guy]

Instead of crying like a baby have you ever stopped to think that maybe the big firms dominate the awards bc the big firms have the better programs. And maybe they do so bc they have the better talent. Same way Pedro signed with your amazins- bc big talent usually goes to a big name. Sorry you have trouble competing and need to resort to your blog to vent.

Oh, and by the way, for a person that wrote above that these awards are a "total joke" i find it interesting that in your email signature you list these "jokes" you have won and you have them listed on your site as well.

Here's an idea for you- rather than whine on your blog, why dont you just boycott the whole process and not get involved with the awards. After all, they are a total joke, arent they?

[pepperjerk]

Very interesting that if you were winning these awards you'd find them totally legit. You are being a sore loser and unprofessional. Shocking behavior for someone running his own agency...yet, so not surprising.