My recent blog about a fund for families of slain journalists has been misunderstood by some. It was not meant to offend those families (as I clearly stated). Clearly, it is important to help (in any way) families of those who have fallen in these unrelenting, brutal wars.  Rather, my point was merely suggesting that PR professionals and journalists typically have a one sided relationship. And, I don’t think we would see much support from journalists if the roles were reversed.