Weight Watchers is running a god-awful advertising campaign in which they purposely leave out the letter
‘e’ in the word ‘diet.’ The shelter ads I’ve seen feature huge orange posters blasting out the four-letter word minus, of course, the letter e.
I know advertising is desperately trying to break through the clutter and capture the average consumer’s attention, but gimme a break. Obfuscation isn’t the solution. In fact, confusing me doesn’t ‘involve’ me more in the advertisement, or make some sort of visceral connection. It only pisses me off.
I’m not a Weight Watcher’s candidate but, if I were, this particular campaign would drive me straight into the waiting (weighting?) arms of, say, Valerie Bertinelli or Kirstie Alley.
This is a DU*B ad, Weight Watchers. Lo*e it, pronto!