I have to write off the new USPS/HBO campaign

I hate to say it, but letter writing is a dying, if not, dead form of communications. The youngerLetter
generation, in particular, has no interest in putting pen to paper.

That said, I was fascinated to see the US Postal Service partner with HBO and its most excellent new mini-series, ‘John Adams,’ to launch a letter-writing campaign. The ‘power of the letter’ initiative is aimed at high school students and is costing HBO a cool million dollars to underwrite.

USPS Spokesperson Sue Brennan, said, ‘In this era of e-mail and text messaging, there really is something to be said how about personal a letter is.’ I agree. But, unlike the American Revolution, this cause is doomed.

Kids simply don’t want to take the time or effort to send traditional letters or notes. I’m not alone in encouraging college kids to use letter writing as a differentiator in their job searches. It really does work. I’ll always open a personal letter, but will quickly delete most anonymous e-mails.

Written letters say something about a person’s desired image and reputation. It tells me he or she does care enough to take the time and effort to personalize a message in a way that text and e-mail never can. It’s also a refreshing, if antiquated, antidote to the anonymity and coarseness of the web.

So, here’s a challenge/request: tell me if you agree or disagree that letter writing is dead. But, put it in writing and mail it to me. Assuming I get any takers, I’ll do a follow-up blog (and mail a personalized, written version to the letter writers).

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