Lloyd Trufelman, president of Trylon SMR (a PR firm) told O'Dwyer's Newsletter that PR people need to
step up to the plate and provide financial support to The Committee to Protect Journalists.
The committee, which tracks harassment of journalists worldwide, reports that at least 65 journalists were killed around the world in 2007 because of their work.
Trufelman says "...there would be no such thing as PR without journalism." He also thinks "...PR needs to show greater interest in journalists as dedicated professionals and not just vehicles for pitches."
With all due apologies to the family and friends of slain journalists, give me a break. Does Trufelman not read the various and sundry bashings of the PR industry by the media? Does he not see the journalism-PR relationship as a mutually beneficial one? Would journalists ever contribute money to a 'Committee to Protect PR People' who might also work in high-risk zones? (I'm joking, btw). Last, but not least, is Trufelman's plea not akin to slapping a PBA sticker on one's car windshield to avoid paying speeding tickets?
Me thinks he's sucking up big time to the working press.