Judging the success of a CEOs trip

Intent on shoring up a slow, but steady decline in one of his most important markets, a CEO recently paidPopebenedictjpg
it a whirlwind visit.

He met with prospective and existing customers as well as those who had chosen one of several competitive models. He also set aside time to hold a few job interviews and made it clear he was not only CEO, but director of human resources as well. The local media followed his every move in their best paparazzi imitation, prompting some to wonder what all the fuss was about.

The CEO followed textbook crisis communications by apologizing for past product flaws and suggested a new quality control process to lessen the likelihood of such issues in the future.

There was a lot of positive buzz swirling about as the CEO made his departure from the key market: his meetings had gone well, media coverage was universally positive and early indications hinted at possible market share improvements which, after all, was the trip’s purpose in the first place.

But, the Catholic Church’s two fundamental flaws, celibacy and pedophilia, remain in place, with the harsh restrictions of the first paving the way for the pernicious reality of the second.  Papal visits remind me of client retreats: everyone gets together for a short while, drinks the corporate Kool-Aid, get all charged up and then return to their jobs with absolutely nothing having changed.

It was nice to host the pope but, until he changes the basic dogma, this trip will be judged at best as a short-term marketing success. Your eminence, you need to work with the product engineers to fix the system. Then, and only then, can marketing really deliver on future visits to key markets.

3 thoughts on “Judging the success of a CEOs trip

  1. The Catholic Church can pay for anything they want…how about selling a part of that enormous stockpile of art? Selling one or two pieces from the Vatican art collection can shore up any shortfall for any group of parishes. But you miss the point on why they are closing them, like any large business you consolidate your weak branches. It’s their business model that drives the closing of parishes/branch offices, not money…they have plenty of that.

  2. Thanks CPO Kasko, I stand corrected on the salutation front. And, as a former altar boy, one would think I’d know better. Re: your fundamental question, I believe celibacy attracts the wrong type of individual. It’s just my personal opinion, but I think we’d have less problems on the pedophilia front if the Church didn’t insist on this arcane restriction.

  3. Admiral: Do you really think getting rid of priestly celibacy would eradicate the pedophilia problem? What about all the married pedophiles (there are apparently plenty of them) that are out there as scout leaders, teachers, coaches, etc. preying on our kids?? I’m not convinced getting rid of celibacy is really the answer. And, as someone recently asked me when the topic came up for debate — how are we gonna pay for a married priest who has to support a wife and 4 kids? Their housing, food, education, sports, clothing, etc. etc.?? An unmarried priest gets a modest stipend and living quarters — one with a family would require much more. They’re shutting financially distressed parishes in my diocese this year (Camden), in part, due to a lack of money. How could it work?
    BTW, the Pope is addressed as “your holiness” as I mentioned to Ed on his blog. A cardinal is addressed as “your eminence.” 🙂