Guest Post by Dawn Lauer
Chairman and CEO of Playboy Enterprises Christie Hefner has been quoted claiming that fans of the brand “look to Playboy for glamour.” After this month’s Mexican cover features a model mockery of the Virgin Mary, I imagine she’d like to eat those words.
Let’s face it: Playboy never pretended to make the Church proud, but blatantly insulting the mother of Christianity – of any religion – is a long-term marketing faux pas (even if the short-term sells magazines). Issuing a public apology on behalf of the organization is a step in the right direction. However, anyone with even a modicum of intelligence, let alone fellow Catholics out there, are likely more insulted by Playboy’s lame attempt to deflect responsibility for the offense.
Of course Playboy Mexico never intended to offend anyone as they say, because it could hurt sales! The clincher for me, however, was the fact that the magazine still denies that the shrouded Mary in front of a stained-glass window with the words, “we love you, Mary” bears any resemblance to the Blessed Mother. Hmm . . . talk about a divine coincidence . . . the magazine was published just days before Mexico’s Virgin of Guadalupe celebration and weeks before Christmas – draw your own conclusions.
It’s more than sad that nothing seems to be held sacred anymore. Just my two cents, but for all you “edgy” organizations out there that think it’s a genius idea to defile a religious icon and then issue an equally insolent “apology,” think twice. The spark you’re hoping for will most likely backfire.
What baffles me is the “creative” at Playboy Mexico who thought the concept was a good one. Religion is not an area Playboy should be messing with. As a Catholic, I’d recommend to that individual that s/he go to confession, but just like Playboy's apology, something tells me the “Hail Marys” will fall on deaf ears . . .