Bucking the downward trend we see, hear and read about with mind-numbing frequency, McDonald's Corporation announced Tuesday it will open 650 more outlets in 2009! The fast-food chain also reported it currently serves 58 million customers a day – that's two million more than in 2007.
It pains me to see a company that is capitalizing on the ills of society profit in such an obscene way. The big oil companies are the same way: raking in record profits (until lately) while depleting natural resources and wreaking havoc on the environment.
So, who's the real villain? The smart, strategic McDonald's marketer or the gluttonous consumer who continues to inhale Mickey D's calorie-laden, artery-clogging meals in record numbers?
I'm sure McDonald's feels they're merely serving a market need and would argue that consumers are responsible for their own health (in much the same way the NRA argues that guns don't kill people. People kill people.).
Still, there's something fundamentally wrong with a landscape that sports decades-old, family-owned businesses going belly up while yet another greasy fast food restaurant puts up its golden arches.
My mind (and stomach) tells me that 58 million people are wrong. Dead wrong.