Peppercommers Brendan Mullin and Doug Feingold made their stand-up comedy debuts this past Thursday night at the New York Comedy Club.
This alone would warrant a blog since it takes some serious intestinal fortitude to perform stand-up. But, in so doing, Brendan and Doug were also completing the third part of our most unique management training program.
You see, we include stand-up comedy training as part of our Peppercom State management development program. We contract with Clayton Fletcher, a professional comedian, and train each and every level of our organization.
In addition to learning the four distinct types of comedy, our employees are given tips on how to better project their voice, 'read' the non-verbals of an audience and grasp the nuances of pacing and timing. After each 'performs' five minutes of original material in front of their peers, our employees later sit down with our strategy consultant who reviews a videotape of their stand-up to point out areas of improvement.
Our various comedy workshops have been terrific for the individuals involved and absolutely awesome for overall team building and morale enhancement.
Brendan and Doug took the final steps last week by performing live in front of at least 80 people.
Other agencies may be a little stronger in speechwriting or CSR. And The Holmes Report may have named a larger firm for having the best workplace in the industry. But, no one, and I mean, no one, better understands the strategic, competitive advantages of comedy than little, old Peppercom.
Stand-up comedy training isn't right for every organization. In fact, I can think of a few PR firms whose owners would never, ever buy into anything so 'radical' as stand-up comedy training. But, it works for us. And, while The Holmes Report may ignore the trend, Ad Age certainly hasn't (Download AdAge Comedy Article).
We live in an era in which nearly every kind of business finds itself unable to afford pay increases or bonuses. By partnering with a stand-up comedian like Clayton, however, we've paid a little, but gained a lot. It's high time other business leaders stand up and take note of comedy's strategic role in business.
Did you miss the live show? Download Brendan Mullin's Stand Up Video.