I've seen some questionable business decisions in my life, but none quite as perplexing as the sight of a Metropolitan Museum of Art Store right smack in the middle of Terminal C at Newark's Liberty International Airport.
The store features everything from Egyptian cat bookmarks (now there's a perfect stocking stuffer) to busts and miniatures of ancient heroes ('Honey, let's pick up that figurine of Herodotus before we board.'). There are also books on Cleopatra and 2010 calendars featuring the works of Monet and Winslow Homer.
And, of course, the store is completely deserted.
I like to think I appreciate finer things in life and I really enjoyed strolling through the Classic artifacts and facsimiles thereof. But, an art store at Newark? That's like having a Bentley dealership in South Central L.A. It's laudable, but makes no sense whatsoever from an image, reputation or target audience standpoint.
The average Newark Airport visitor appears to be harried, hurried and much more interested in a quick Sbarro pizza slice than a Degas pastel of some South Sea island.
I'm not sure what Met executive made the daffy decision to situate a high-end boutique in the midst of a déclassé thoroughfare like Terminal C, but I'm guessing his or her career will soon be experiencing its own version of 476 AD.