Really Frustrating Process

February 22 - frustrated Most public relations firms hate the RFP process. In fact, most corporate PR executives with whom I've spoken aren't too fond of the process either.

Depending upon the organization (and, whether those lovely folks from procurement are involved), an RFP is an onerous undertaking. Beyond the basics, RFPs will ask everything from billings and profitability to hourly rates and the eye colors of the proposed account team.

RFPs are also cattle calls. It's rare that fewer than 10 firms are included in an initial search. Usually, the number is far larger, topping out at 100 for a recent Wikipedia clusterf**k.

That's why I'm amazed to see a series of non-stop spam RFPs from some outfit called AllPublicists. As you'll see from the e-mail, they indicate that, based upon our profile, we're being alerted to a new RFP on the web site. The budget is confidential. The retainer will be month-to-month and, if I want to know more, I have to pay $29.95 a month. Yeah, sure. AllPublicists probably has a bridge in Brooklyn they could make available for the right price as well.

I've told these guys to take me off their list. But, they haven't. So, I thought I'd go public with my request.

Note to AllPublicists: I hate RFPs. I'll respond to only those that are in our sweet spot, limited to a few other firms and come with a reasonable annual retainer. I would never, ever subscribe to an RFP web site. Nor would I waste my time searching the RFP section on the O'Dwyer's site that lists open competitions for, say, the $50k per annum North Dakota tourism account. RFP should stand for Really Frustrating Process. Few pay off. The vast majority are a total waste.

All publicists hate RFPs, AllPublicists. I'd suggest a different business model: maybe matching bridge sellers with potential buyers?

February 22

3 thoughts on “Really Frustrating Process

  1. I found to be useless and frustrating with absolutely no results or even responses from RFP’s which matched our exact service platform.

  2. I’m sure at the time AllPublicists thought this was a stellar idea. Seems like AllPublicists need a publicist (or at least a business consultant!)!