A few years back we were about to fill an account executive spot. Having been left out of the interview process, I asked where the candidate currently worked. When I was told, I put an immediate hold on things. The prospect worked at a firm run by a good friend. I picked up the phone, called the friend and, without naming names (so as to not damage the candidate's standing within the incumbent agency) told the CEO what was going on. I said that our friendship was more important than an individual hire and offered to call off the negotiations. The CEO asked for a few hours to think things over. He called back, thanked me profusely for the courtesy, but said, 'If this employee has one foot out the door, he'll either go to Peppercom or somewhere else. I'd feel better knowing he was going to work with you and Ed.'
I share the anecdote because two 'friends' have recently poached talent from my firm without saying word one to me before, during or after the incidents. I expect this sort of behavior from the large, more impersonal agencies. But these two firms are quite a bit smaller than ours. And, frankly, the agency CEO network is a rather tight one. While there are a few rogues, most of us like each other and are often willing to share advice, best practices, etc. There's an unwritten rule that we won't steal talent from one another. It's just not done.
I expect to run into the two CEOs of these firms at some point soon and, when I do, I want to ask them each the same question: 'Why did you steal my people? Why would you want to hurt my firm? I'm honestly disappointed in your behavior.'
Needless to say, our management team is angry and anxious to exact revenge. That's unfortunate and, I hope we can fill our needs elsewhere. Two wrongs never make a right. Especially in such a small world as public relations.
It's best to move on. But not before authoring a blog calling attention to conduct unbecoming an owner of a PR firm. This is boorish behavior that, in the final analysis, will adversely impact the image and reputation of the other agencies. And, that, is the only revenge necessary.