'That's easy,' I reply, as I jiggle some quarters in my pocket. 'It has to be joining the PRSA Counselors Academy.'
I joined the Academy in the early 1990s at the suggestion of Mitch Kozikowski, one of the real mentors in my career. Mitch told me I'd learn a lot, meet great people and have a good time doing both. Man, was he ever right.
So, when the more dubious street people ask for proof points to back up my Counselors Academy retort, I jiggle my change a little harder and say:
- Scores of new ideas and better ways to manage my business
- Hundreds of thousands of dollars in new business either through referrals or from erstwhile Counselors who went to the client side and hired Peppercom
- Countless friendships with great people from all around the country
A Counselors Academy membership is the gift that keeps on giving. That's why you should consider either joining, attending the upcoming Spring Conference, or both. In addition to making you a better public relations counselor, it'll add a whole new dimension to your discussions with panhandlers.