The best professional development decision I’ve ever made

I'm often stopped on the street by complete strangers who, after requesting spare change, ask me the best professional development decision I've ever made.

April 7 'That's easy,' I reply, as I jiggle some quarters in my pocket. 'It has to be joining the PRSA Counselors Academy.'

I joined the Academy in the early 1990s at the suggestion of Mitch Kozikowski, one of the real mentors in my career. Mitch told me I'd learn a lot, meet great people and have a good time doing both. Man, was he ever right.

So, when the more dubious street people ask for proof points to back up my Counselors Academy retort, I jiggle my change a little harder and say:

– Scores of new ideas and better ways to manage my business
– Hundreds of thousands of dollars in new business either through referrals or from erstwhile Counselors who went to the client side and hired Peppercom
– Countless friendships with great people from all around the country

A Counselors Academy membership is the gift that keeps on giving. That's why you should consider either joining, attending the upcoming Spring Conference, or both. In addition to making you a better public relations counselor, it'll add a whole new dimension to your discussions with panhandlers.

9 thoughts on “The best professional development decision I’ve ever made

  1. I agree with this post and also want to say it is great for senior execs at larger agencies as well. The staff development and operational discussions are useful for any size organization, and practice group managers/regional office directors can also take quite a bit away.
    To me, this is by far the most valuable part of PRSA.

  2. Thanks Eric. I look forward to co-hosting our annual live remote radio show at the Conference. Btw, the Spring Conference is also ideal for large agency executives in search of possible acquisition targets. In short, it has something for everyone.

  3. You nailed it, Steve. Spring Conference is #1 on my list, for all those reasons.
    I’m really looking forward to sharing our stories (most will be true…I promise) with everyone in Asheville next month. If you’re an owner or senior manager in a small to medium sized agency, come join us!

  4. I’m way ahead of you, Trish. A number of us are climbing Mt Mitchell before the conference begins. It’s the highest point east of the Mississippi and looks to be a tad difficult.

  5. Nice. LOVE Asheville. I learned how to rock climb out there – let me know if you have down time and need a guide.

  6. i thought ur best decision was parting ways with an erstwhile pr guy turned med supply exec