Today's guest post is by Kristin Davie, Peppercom JAE.
Turns out, Ben & Jerry’s doesn’t just help mend a broken heart, they’re not half bad at social media either.
To commemorate the creation of its New York Super Fudge flavor, the Ben & Jerry’s NYC Scoop Truck has been making its way around Manhattan delivering tasty, frozen treats- over 500,000 samples in 6 weeks. What better way to celebrate the 25th anniversary of such a flavor staple than in the city that served as inspiration?
Every Wednesday, Ben & Jerry’s accepts suggestions from hungry Manhattan tweeters as to where
they should stop next- and after a great group tweeting effort (including a rather persuasive picture of some hungry Peppercommers), Peppercom was fortunate enough to be paid a visit yesterday.
The campaign is a great example of social media reinforcing brand loyalty. Not to mention, it made publicists out of everyday consumers, as more and more people took to Twitter to spread the message and encourage friends and office mates to submit a 140 character pitch of their own.
Yes, we took the tweeting pretty seriously. There’s a rumor I pumped my fists in the office kitchen when I heard the good news (DISCLAIMER- I’m from New Jersey), but who could blame me? Cold, delicious ice cream is a welcome reward when the temperature is nearly 90 degrees outside.
At the end of the day, Ben & Jerry’s reminded me that I shouldn’t limit myself to picking up a pint when a boy breaks my heart. The brand can help make some happy memories, too- just check out the smiles on all of us.