A Star Is Born

Kmart creep final 2.I highly recommend you listen to the latest Repchatter podcast. In addition to hearing some fascinating views on ‘Christmas Creep’ and new product launches gone bad, you’ll be witnessing the birth of a new star: Brendan ‘Muggs’ Mullin. The latter has joined the Repchatter crew as my co-host. (Note: I’d had enough of the cavalier attitude of Ted ‘Ludacris’ Birkhahn and summarily gave him the boot.) So, download the file onto your iPod (or whatever) and listen to Muggs wax poetic with Dr. Dawn Lerman, Marketing Area Chair and Associate Professor of Marketing Graduate School of Business Administration Fordham University. Is an anchor role at the CBS Evening News in Mullin’s future? Stay tuned.


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